Animal Company, the free-to-play early access game available on Quest, has consistently topped the charts as one of the platform’s highest earners for several weeks now, with Gorilla Tag—an enduring fan favorite—trailing closely behind. Inspired by Lethal Company, Animal Company is showing no signs of slowing down its popularity surge.
Remarkably, Animal Company has achieved a milestone that only one other game has reached: it’s the second game after Another Axiom’s Gorilla Tag to surpass 100,000 user reviews on Quest. Gorilla Tag hit this milestone back in March, solidifying its position as the most successful game on the platform in terms of both user reviews and revenue.
Now, Wooster Games, the creators of Animal Company, have announced that their game, which combines the arm-based movement of Gorilla Tag with the action elements from Lethal Company, has also exceeded the 100,000 user review mark. Impressively, they nearly doubled their reviews since announcing just last month that they had reached over 1 million monthly active users (MAU). The pace of this growth is nothing short of remarkable.
Just a month ago, Animal Company was hovering at over 60,000 user reviews on the Horizon Store, while Gorilla Tag was just above 140,000. In that short span of a month, Animal Company soared to over 108,000 user reviews, while Gorilla Tag added only about 6,000 more reviews to its tally.
Data obtained from VRDB, an independent aggregator, shows a noticeable spike in user reviews starting in mid-March:
If Animal Company continues to grow at this rate, it’s possible that it could overtake Gorilla Tag as Quest’s most popular game based on user reviews. Of course, there are more factors to consider beyond just reviews.
Metrics like daily active users (DAU) and MAU also play a significant role, which is why Gorilla Tag remains Quest’s most popular game week after week—though Animal Company is rapidly closing in.
For Wooster Games, the key is turning this avalanche of new users into increased revenue. While the studio hasn’t disclosed any revenue figures since it implemented microtransactions in September, they shared with Road to VR that the introduction of in-app purchases has put them in “a strong and healthy position.”
“The monetization we started last September has shown steady month-over-month revenue growth, more than doubling since December,” Wooster Games mentioned in March to Road to VR. “What’s really impressive is our player base—Animal Company now boasts over 1 million MAU, a growth of four times since December.”
This surge coincides with demographic changes on the Quest platform, spurred by the newly launched Quest 3S, Meta’s $300 mixed reality headset. Earlier this year, Meta confirmed that the boom in free-to-play content and the influx of younger players contributed to increased revenue from in-app purchases, such as those in Animal Company and Gorilla Tag.
The burning question now is whether these games can maintain their momentum and ensure continued engagement and revenue growth. We’re eagerly awaiting the revenue updates from Wooster Games, which will provide a clearer picture of the performance of Quest’s top-earning titles. If the numbers are anything like Gorilla Tag’s last reported figures from June, they might already be in the millions.