Significant Year-over-Year Growth in PSVR 2 Holiday Sales on Amazon

A major sale on the PSVR 2 has really shaken things up this holiday season, boosting its sales on Amazon US to impressive heights—almost five times more than last year’s numbers.

The excitement kicked off with Black Friday when the PSVR 2’s Horizon bundle saw a generous 42% discount, slashing the price from $550 to a much more tempting $350 in the US. This hefty price cut naturally spurred an increase in purchases, but the extent of the surge was quite remarkable, surpassing expectations by leaps and bounds. In fact, during the 2024 holiday season, sales volume on Amazon US hit almost five times its 2023 peak for the headset.

Now, it’s worth mentioning that the 2023 holiday season didn’t ring in any substantial deals on the headset. Still, if you’re thinking that cutting the price by nearly half would lead to just around double the sales, you’d be in for a surprise! The PSVR 2 certainly demonstrates an intriguing dynamic between its price and how well it sells.

In 2024, Sony ambitiously launched this sale before Black Friday and extended it well into the new year. The lengthy duration suggests Sony might have been clearing out stocks, potentially hinting at the arrival of a new SKU—perhaps an updated bundle or a cost-effective redesign. While there are rumors circulating that Sony might be losing faith in the headset, considering a ‘firesale’ before potentially discontinuing it, we anticipate the company will keep the PSVR 2 around until at least the next console cycle. However, they may not heavily invest in promoting it for the time being.